There is a particular discipline required to build a business that endures. Markets shift, tastes evolve, the world itself changes, and yet the companies that survive across decades are those that understand, with absolute clarity, what they are for.
Leger Holidays has always known what it is for. It is for the journey. Not simply the act of getting from one place to another, but the experience of it. The guided discovery of a destination. The comfort of expert hands managing every detail. The sense that somebody has thought deeply about how to make a trip not merely pleasant, but genuinely memorable.
That philosophy, sustained across more than 40 years, has made Leger Holidays one of the most recognised names in British escorted travel. It is also what makes the company's continuing partnership with the National Film Awards feel unusually natural. Travel and cinema, after all, share the same ancient promise: to carry people somewhere beyond the ordinary.
A partnership built on shared values
For the 3rd consecutive year, Leger Holidays returns as sponsor of the Best British Film category at the 12th Annual National Film Awards, taking place on 1 July 2026 at Porchester Hall, London W2. The partnership has matured from a promising collaboration into a relationship built on shared values, public engagement and storytelling.
The National Film Awards, produced by the National Film Academy, occupies a distinctive place in Britain's cultural calendar. Its winners are determined entirely by public vote, giving the ceremony a democratic character that mirrors the audience led spirit of modern British entertainment.
"To welcome Leger Holidays back for a 3rd year is a genuine privilege. This is not simply a sponsorship, it is a partnership built on shared values and mutual respect."
Cressida Oppenheimer, VP of Partnerships, National Film AwardsThe Leger Holidays difference
What distinguishes Leger Holidays from the wider travel market is not simply longevity, though 40 years of experience is significant. It is the manner in which the company approaches escorted travel: with rigour, warmth and an unwavering focus on the details that determine whether a holiday is merely adequate or genuinely extraordinary.
Its portfolio spans coach, rail and cruise holidays across Europe and beyond. Each itinerary is built around a clear promise: that the customer will be looked after from departure to return by people who know their destinations intimately and care deeply about the experience they are creating.
The company's Luxuria coaches, with individual entertainment screens and enhanced onboard comfort, have become part of that reputation, setting a benchmark for travellers who want escorted touring without compromising on ease.
Where travel becomes storytelling
The destinations span the breadth of Europe's imagination: Tuscany's sunlit piazzas, the Swiss Alps, Vienna's baroque grandeur, the Norwegian fjords and historic cities shaped by centuries of art, architecture and conflict.
These are journeys designed not only to show travellers where something is, but to help them understand why it matters. In that sense, the best Leger Holidays itineraries operate like good films. They build context, atmosphere and emotional memory.
"Just as film has the extraordinary ability to take an audience on a journey, travel does exactly the same."
Liam Race, CEO, Leger HolidaysWhy Best British Film matters
The Best British Film category remains one of the defining moments of the National Film Awards. It asks which British film has most powerfully captured something true about the world we live in, which story has moved audiences most deeply and which piece of filmmaking has shown courage in its craft.
Public voting opens on 4 May 2026 at www.nationalfilmawards.co.uk, with record participation expected. The ceremony itself will bring together leading figures from film, television and entertainment for what is expected to be a landmark night at Porchester Hall.
Built for the long journey
For Leger Holidays, the renewed partnership is part of a broader story of confident evolution. The company continues to invest in quality, itinerary depth and customer experience while remaining faithful to the founding idea that travel should be carefully guided, beautifully managed and emotionally memorable.
In a culture that often rewards speed, noise and short term attention, there is something compelling about a business built for the long journey. Leger Holidays understands that the best experiences rarely happen in a hurry. They unfold properly, at the right pace, with the right level of care.
It is, as it turns out, a philosophy that translates rather well to film.
Public voting opens 4 May 2026
The 12th Annual National Film Awards takes place on 1 July 2026 at Porchester Hall, London W2.
