Confidence, ambition, and determination. These words are becoming even more important in this everchanging world when it is crucial to protect personal boundaries and be free to choose the reality you want to live in. You can be the cause of the change! JAXET was created for anyone who takes on obstacles and challenges with their head held high, and who wants their style to reflect their determination and ambition. The visioner behind the brand has always been fascinated by an idea of how clothing can transform not only existing forms but also the perceived reality. From innovations, merging fashion and technologies, which offer protection from both physical and digital world, to premium and distinctive style that allows to stand out in a crowd. JAXET celebrates transformation, providing unlimited opportunities to remake and reshape the form and the essence. It is created for modern superheroes who dare to transform their reality! Exclusive interview with Jason Jay Roberts.. How did your product, service, come about? Being specially cast to Model their Surprise World Premiere at London Fashion Week (Finale Day) in assistance for the Historic Launch LIVE at Tottenham Hotspur Stadium as seen the unforgettable #JoshuaUsyk ring walks & Teams outfitted by #JAXET (Fitting European Win All-round) What would you say has been your single proudest moment so far? Having just arrived in London, being part of Iconically re-writing Fashion, Sports & Cultural History. South African & Italian Unorthodox Icon, JR’s BOLD London Arrival For #FashionWeek Debut & Magic Role Helping Create Sports & Cultural History. What is the inspiration behind your brand name? Personally being a #Covid Survivor & constantly evolving and adapting to the NEW NORMAL blessedly being here still and more alive than ever. As for High Tech Futuristic Fashion Brand please read here: https://jaxet.com/pages/about-jaxet Where do you see your brand in 5 years time? Everywhere (Globally) & showcasing and radiating Bespoke experiences in physical High Street Fashion Establishments Worldwide, here in London soonest especially too. What would you say is your unique selling point? Being Holistically orientated (also Plant-Powered #Vegetarian) as an aspiring Sustainable Supermodel especially – allows perspectives & methods, etc BTS required to most importantly maintain Health and Wellness amidst an insane lifestyle (Pushing Health Boundaries constantly) How can customers find out more about your brand? “Welcome to @jayrobsworld | https://linktr.ee/jayrobsworld
South African & Italian Unorthodox Icon, JR’s BOLD London Arrival For #FashionWeek Debut
Gary Williams
About the Author
Gary Williams
Gary Williams reports for National Post UK with a focus on rigorous analysis and authoritative journalism — a trusted voice across British public life.
Reader Discussion · 4
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SUBSCRIBE TO COMMENT →I suppose we will see if the substance lives up to the marketing fluff. It is easy to talk about changing the world, but let us see what the actual product looks like on the runway.
Having followed JR's work for some time, I think this debut in London is a natural progression. The design philosophy behind JAXET is quite refreshing in such a saturated market.
I struggle to see how this fits into the technology category. It sounds like another luxury brand trying to sound deep rather than offering any real innovation.
It is certainly a bold approach to fashion. I appreciate the focus on personal autonomy and boundaries, as that feels very relevant in today's climate.
