In a significant advancement for environmental sustainability, NEO WTR has become Europe’s first beverage brand to utilise bottles made entirely from Prevented Ocean Plastic™. This innovative approach not only addresses the pressing issue of ocean-bound plastic waste but also sets a new benchmark within the beverage industry.
Each 500ml bottle of NEO WTR is crafted from recycled plastic collected from at-risk coastal areas, effectively intercepting waste before it reaches our oceans. This initiative not only mitigates environmental impact but also supports local communities by providing fair wages for their collection efforts. The programme further invests in recycling infrastructure where it’s most needed, fostering a sustainable cycle of environmental and economic benefits.
NEO WTR’s dedication to quality ensures that each beverage is meticulously produced, catering to diverse consumer preferences. Their recent partnership with the National Film Awards has amplified their visibility among new and diverse audiences, aligning them with a prestigious event celebrated for excellence and creativity. This collaboration provides a platform to showcase their innovative products and environmental mission to influencers, celebrities, and industry leaders.
As NEO WTR continues to grow, their vision remains steadfast: leading the soft drinks industry towards a more sustainable future. Their pioneering use of Prevented Ocean Plastic™ and support for local communities exemplify a holistic business approach that values people and the planet alongside profit.
For consumers seeking beverages that not only satisfy their thirst but also contribute to a greater cause, NEO WTR stands out as an ideal choice. With each sip, individuals contribute to a cleaner, healthier planet and support communities in need. NEO WTR truly embodies the principle of being good for people and the planet.
For more information, visit their website at www.neowtr.co.uk.
