Emma Willis knows confidence starts with what you wear on your face – and Vision Express is betting Britain agrees

I appreciate that we’re normalising glasses in society. For a long time, I hid mine, feeling self-conscious. It’s a small victory for self-acceptance in a world that often pressures us to conform.

It's interesting how perceptions have changed, but I wonder how much of this is marketing hype. Do people really buy glasses for confidence, or is it largely about needing to see? It feels like a mix of both.

I recently switched to glasses after years of contacts, and I’ve found that they’ve become a part of my identity. It’s refreshing to hear someone like Emma Willis talk about confidence in relation to eyewear.

While I appreciate the message, I still feel that fashion shouldn’t overshadow practicality. Not everyone feels comfortable in glasses, and pushing that narrative might alienate those who prefer contacts.

I can totally relate to this! Glasses used to feel like a burden, but now they’re such a statement piece. I'm glad to see more people embracing their specs instead of hiding them.