BRABUS enters the electric motorcycle race with a Milan launch built for the luxury urban elite
BRABUS and DAB Motors launch electric motorcycles at Milan Design Week 2026
Andy Bradshaw
Senior Journalist
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About the Author
Andy Bradshaw
Senior Journalist
Andy Bradshaw reports for National Post UK with a focus on rigorous analysis and authoritative journalism — a trusted voice across British public life.
Reader Discussion · 4
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SUBSCRIBE TO COMMENT →As a city dweller, I'm excited about the potential for electric motorcycles to ease congestion. However, will BRABUS be making these accessible to all, or are they only targeting the wealthy elite?
I'm curious about the price point for this 'luxury' electric motorcycle. With the rising cost of living, it seems like a niche market which might not appeal to the average consumer, even those who are environmentally conscious.
I think it's fantastic to see a luxury brand like BRABUS going electric. It shows that sustainability is becoming more mainstream, and hopefully, it will encourage other high-end manufacturers to follow suit.
This electric motorcycle from BRABUS looks quite promising. However, I can't help but wonder if they will maintain the same level of performance that they are known for with their petrol models.